Course Overview

  • What is it?

    This is an online course with instructions on how to create a multi-channel full-funnel marketing strategy so you can grow your online business.

  • Who is it for?

    This course is for eCommerce founders, executives, leaders and their marketing teams.

  • Where does it happen?

    This course is taught online. Get access to pre-recorded lessons that you can watch whenever you want using any device (desktop, laptop, tablet, smartphone).

  • How does it work?

    You watch video lessons inside each module and start taking action.

  • When does it start?

    This course starts when you enroll and you can complete it at your own time.

  • Why should I join?

    This course was created to help you build an eCommerce team without getting overwhelmed.

11 video lessons.

Here's what you will learn

  1. 1
    • [Lesson 1] What is Marketing Funnel (1min 09secs)

    • [Lesson 2] How Does a Marketing Funnel Look Like (6min 01secs)

    • [Lesson 3] The Customer + The Marketing + The Brand (2min 19secs)

    • [Lesson 4] Why Does a Marketing Funnel Matter (3min 11secs)

  2. 2
    • [Lesson 5] The 4 Types of eCommerce Traffic Channels (2min 06secs)

    • [Lesson 6] How to Drive eCommerce Traffic with Owned Channels (4min 30secs)

    • [Lesson 7] How to Drive eCommerce Traffic with Shared Channels (7min 49secs)

    • [Lesson 8] How to Drive eCommerce Traffic with Paid Channels (5min 24secs)

    • [Lesson 9] How to Drive eCommerce Traffic with Earned Channels (5min 25secs)

  3. 3
    • [Lesson 10] How to Create a Multi-Channel Full-Funnel Marketing Strategy (10min 51secs)

    • [Lesson 11] The 7 Types of eCommerce Traffic (7min 51secs)

Meet Your Instructor

eCommerce Executive & Digital Marketer, Growth Strategist

Alaa Hassan

I help eCommerce brands grow to $10 million+.

As an eCommerce executive & growth strategist, I've been leading digital growth for both online and retail brands for over 20 years.

Awarded as “one of the most knowledgeable eCommerce experts in the industry”, I've helped over 250 eCommerce businesses grow their online sales.

Founder of

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One-time payment with lifetime access.